
Now Casting Families!
The First Years is looking for a cast of characters from a wide variety of backgrounds to show America what the first years of parenting are really all about. New parents with children ages newborn to 20 months and expecting parents are all invited to enter.
All it takes for a shot at starring in The First Years Welcome to The Family Video Series is a 30-second Smartphone video and 100-word (or less) story about what makes your family's story totally unique. Please enter your family's story at family.thefirstyears.com.
Willie Wilkov, the Chief Marketing Officer of TOMY International shares the inspiration behind the contest. "The First Years totally gets what the first years of life are really like, which is far from picture-perfect. Our video contest is all about documenting the joy, laughter and unpredictable moments that quite often become the most memorable ones. We're celebrating real families and the individual experiences that make their parenting journey all their own."
















