Infant Formula: Store Brand Vs. Name Brand

This is a Sponsored post written by me on behalf of PBM Products. All opinions are 100% mine.

As parents, we always want to provide our children with the best things in life as much as we can. It is important to be aware however, that a higher price tag doesn't automatically translate into higher quality. The recent recall of Similac Infant Formula signals to us that it's time to switch to generic formula. We should stop paying twice as much on something that has no added value or even of inferior quality.
All infant formulas are subject to the same exacting standards of the FDA pursuant to the Infant Formula Act of 1980, which requires that all infant formulas sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. Store brand formulas are nutritionally equivalent to name brand formulas like Enfamil® and Similac®, but cost up to 50% less for a savings of $600 a year per baby!

The Money Watch article linked above suggests that many parents prefer name brand formulas simply because they are exposed to them first at the hospital and it may take their babies a week or so to switch to the cheaper equivalent. Name brands cost more not because of higher nutritional value but because of all the marketing and advertising expenses associated the products. Just think about the free formula samples, diaper bags, and other goodies you may receive at the hospital, the doctor's office or in the mail. Are they truly FREE?

Store brand formulas are being offered by quite a few retailers that we are familiar with, such as Walmart, Sam’s Club, Target, Kroger, Walgreens, CVS, and Babies “R” Us.  Take Walmart's store brand formula for example. You can compare the nutrition labels of Parent’s Choice Advantage™ Infant Formula to Similac Advance and feel comfortable knowing that these formulas are nutritionally equivalent and offer the same benefits:

• Prebiotics to help support baby’s immune system
• Milk-based nutrition containing all nutrients, vitamins and minerals for growth and development
• DHA & ARA, which may support brain and eye development
• Available in 23.2 oz and 12.4 oz sizes

Please consider trying a store brand forumla if you haven't made the switch already. Take advantage of the huge savings to bring more nice stuff to your baby.