1. It’s all about lighting. To make your fashion really pop, choose natural light or studio light with a soft box (you can even make one from a lamp and last season’s white t-shirt). If you’re using a flash, you’ll probably want to bounce it or stick a diffusion filter on it.
2. Make a shot list. This is a critical step, and even more important if you are photographing models. Even if your model is just your best friend who owes you a favor, they’ll appreciate it if you know exactly what you want to shoot. Think about the poses you want to capture, the outfits you want them to wear, and the details that you want to highlight in every shot.
3. White balance (WB). Accurate color and skin tones come from making sure the WB function on your camera is set to your lighting situation.
4. Choose the right lens/zoom setting. If you’re using a wide angle, you’re going to lose your beautiful lines (and your model may never forgive you). If you have a camera with different zoom levels, zoom out to minimize lens barrel distortion.
5. Keep it stylish. It’s a fashion shoot, after all. Play music, keep things moving, try new angles. Attitude, attitude, attitude.
6. Dress it up. Make your book as fashionable as the clothing featured in it. Choose a simple design that doesn’t upstage the clothing, but still looks chic. Pick a size and paper type that showcases the work brilliantly.
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