Earlier this month, Lands' End launched the FeelGood campaign. For every FeelGood Sweater purchase, Lands' End will donate their FeelGood yarn to One Heart Foundation's Warming Families, a nationwide charity that knits clothing for the homeless. I've included below a knitting "how to" video featuring Vickie Howell, best-selling craft author and host of TV's Knitty Gritty.
Do you know that bloggers can help with this good cause without making a purchase? All you have to do is to blog about this campaign. For every blog post made between now and 9/16/2009, Lands' End will donate a cone of FeelGood yarn, which is enough to make 28 hats to be donated to homeless individuals in communities across the country! Better yet, all participants are automatically entered to win the FeelGood collection including two sweaters and coordinating accessories (valued at $200)! Be sure to email the link to your post to TwitterParty@landsend.com for your chance win.
Lands' End is throwing a FeelGood Twitter party to celebrate the kick-off the this campaign. There will be 20 giveaways throughout the party and prizes range from the FeelGood sweater and Vickie Howell's books to Lands' End gift cards and FeelGood yarn. The party starts at 7pm CST and ends at 9pm CST on Wednesday, September 16th, 2009. Simply tweet with hashtag #landsend to join in the fun. Best of luck, everyone!